HELPING MEN OVER 40 LOSE THE GUT & LEAD BY EXAMPLE
You’re not broken. You’ve just been busy.
Somewhere between the meetings, deadlines and family responsibilities… your body & your energy took a hit.
Now, like many men over 40, you're driven & successful, but your health & fitness is stuck in a rut.
The Edge is built for men like you.
Men who are ready to reclaim control.
To regain their Edge.
It isn’t about gym-bro nonsense or starvation diets.
It’s a proven system to help you get strong, lean, and energised again.
- Without giving up your favourite foods or drinks.
- And without needing a gym membership.
So if you want to lose the gut and lead by example, without turning your life upside down... just book your free 10-minute consultation with me (James) and let's see how I can help.
In 12 weeks, most men experience:
✔ 10–20+ lbs fat loss
✔ Noticeable strength and body composition changes
✔ Improved posture, mobility, and joint comfort
✔ More stable energy and better sleep
BUT THE REAL WIN?
👉🏻 Most men say the biggest change isn’t the weight loss... it’s how they show up...
👉🏻 Feeling calm, capable, and in control again.
If that's what you need...
Book your FREE 10-minute consultation with James...
A FLEXIBLE SYSTEM COMBINING FITNESS, NUTRITION & SELF-LEADERSHIP
Like a golf swing - when every aspect works together the process is smooth, effective and the results can be profound.
THE EDGE helps extremely busy men create an efficient lifestyle where Fitness, Nutrition & Self-Leadership work in synergy so they can achieve outstanding results in a flexible & sustainable way.
WHAT MAKES THE EDGE DIFFERENT?
1. OVER 40’s FITNESS... SMARTER, NOT HARDER
You don’t need a gym-bro program. You need a smarter way to train.
A program that protects your joints, restores posture, and builds functional strength.
You’ll follow my proven Over 40’s Fitness Protocol, blending...
- Bodyweight, resistance band, and kettlebell work
- Workouts that fit into a busy schedule
- Progressions that evolve as your body adapts
✅ Built for real men with real lives
✅ Zero fluff, just effective movement that works
2. FLEXIBLE NUTRITION... THAT YOU CAN STICK TO
You’re done with restrictive diets. So am I.
The Flexible Nutrition Protocol inside The Edge...
- Meets you where you’re at
- Evolves through 3 smart phases
- Allows carbs, alcohol, and your favourite foods - in a system that works
You’ll learn to eat in a way that’s balanced, enjoyable, and sustainable... without tracking calories forever.
3. SELF-LEADERSHIP... THE GAME CHANGER
You’ve tried programs before.... So why haven’t they stuck?
Possibly, because none of them taught you self-leadership & mind management.
The R.A.I.S.E. Method is a unique, practical system that will help you discover...
- How your inner narrative holds you back
- How to separate impulse from identity
- How to lead yourself - not just your team
This is where everything clicks.
This is where real change happens.
4. REAL OUTCOMES... FOR REAL MEN
Most guys want to lose weight.
But the biggest wins are often the things they didn’t expect...
✅ More energy and drive
✅ Clothes that finally fit again
✅ A stronger presence at home and work
✅ Clearer thinking, deeper focus
✅ A new level of self-respect
This isn’t just about your waistline.
It’s about showing up as the man you want to be... now and in 10 years.
Don't take it from me... Visit the CLIENT STORIES page.
And if you want to hear exactly what they had to say, just let me know and I'll send you a link to the testimonial videos.
IS THE EDGE RIGHT FOR YOU?
If you’re a man over 40 who...
🟥 Feels stuck in a cycle of poor habits
🟥 Has put others first for too long
🟥 Wants to be a better example... for your kids, your team, and yourself
Then The Edge is for you.
You don’t need to be perfect.
You just need to be ready to do things differently... and do them properly.
GETTING STARTED IS SIMPLE...
If you're serious about investing in yourself and seeing genuine improvement in your health, fitness, physique and quality of life- click CONTACT JAMES and send me a quick message.
Let's set up a quick (free) introductory call to discuss your personal situation and how I can help.