WEIGHT-LOSS & PERFORMANCE COACHING FOR MEN OVER 40

For many guys over 40 there's a silent struggle between who they once were, who they are now, and who they aspire to be. 

Below the surface, they're determined to regain their health & fitness, their energy, their physique. They want to be a great role model for their kids and a leader at work. 

They've tried the diets & the training programs.

But nothing seems to work long-term. 

They look at what other people are doing - what the magazines & fitness gurus are telling them to do - and feel overwhelmed - frustrated - "STUCK". 

"If only I had more time - then I could do this"

I can't give you more time. 

But I CAN help you to work with what you have, and build high-performance habits into your existing lifestyle. 

Help you make manageable changes that will build momentum right from the start, and that you'll want to maintain long-term.

THE EDGE has helped dozens of men break out of that rut - create changes that stick - and finish the program feeling "BACK IN CONTROL". 

My OVER 40s FITNESS PROTOCOL allows you to build a resilient, athletic body through efficient, versatile, and proven training methods that don't require you to spend endless hours in the gym. 

It helps you to foster good posture and movement, allowing you to train consistently and sustainably - and to keep challenging yourself as you go through the program with a variety of unique techniques and progressions.  

I don't prescribe punishing diets. 

Instead - with my FLEXIBLE NUTRITION PROTOCOL - we take a balanced and personalized approach, helping you find a diet that you can not only tolerate but actually enjoy. 

You'll learn how to make controlled, sustainable changes that align with your lifestyle and personal preferences.

Using the R.A.I.S.E. MIND MANAGEMENT PROTOCOL - we help you understand how your mind operates and guide you in taking control of your own actions. 

This is not feel-good fluff - it’s a practical framework to make better decisions in every aspect of your life.

While most men come into the program hoping to lose weight or improve their physical fitness, they often leave valuing the secondary benefits even more. 

This isn't just about your waistline - it's about your quality of life. 

It's about feeling in control, being a positive role model for your family, and taking on new challenges with confidence and vigor.

If you're a man over 40 who feels stuck in a cycle of unhealthy habits - if you’ve focused on work and family at the expense of your own well-being - or if you've tried everything and still feel like you’re missing something fundamental - then The Edge is designed specifically for you.

If you want to know more about my personal background and why I developed THE EDGE - please watch my short video below. 

If you're serious about investing in yourself and seeing genuine improvement in your health, fitness, physique and quality of life- click CONTACT JAMES and send me a quick message. 

Let's set up a quick (free) introductory call to discuss your personal situation and how I can help.