JAMES BROWN COACHING

JAMES BROWN COACHINGJAMES BROWN COACHINGJAMES BROWN COACHING
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JAMES BROWN COACHING

JAMES BROWN COACHINGJAMES BROWN COACHINGJAMES BROWN COACHING

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FROM 'STUCK' TO 'STRONG' IN 12 WEEKS

BUILT FOR MEN LIKE YOU

The Edge is a 12-week program built for men over 40 who want to take back control without wasting time, chasing gimmicks, or wrecking their joints.


I've built The Edge around men in their 40s, 50s who:


✅ Have careers, families, and responsibilities
✅ Feel stuck, soft, or off-track
✅ Are tired of the “all-or-nothing” fitness hype
✅ Want to lead — not just survive


This is not a bootcamp, a bro-diet, or a shredded-at-all-costs program.


It’s a performance lifestyle system designed to work with your reality — and still deliver powerful, lasting results.


CLEAR 3-PHASE PROGRESSION

✅ Phase 1 - BALANCE
Build structure and consistency in training, nutrition, and mindset — without overwhelm.


✅  Phase 2 - ACCELERATE
Dial things in with more intent, clarity, and intensity once the foundation is solid.


✅  Phase 3 - AUTOMATE
Lock in habits and identity so this becomes how you live — not something you “fall off.”


In each phase we progress through the Training, Nutrition & Self-Leadership Protocols...

YOUR BLUEPRINT FOR LONG-TERM SUCCESS...

OVER 40s TRAINING PROTOCOL

Effective. Time-efficient.  Specific for men over 40. 


Even the busiest men can train effectively, shift the gut and build a strong, resilient & athletic body.


You don't need a gym. 

You don't need punishing cardio.

Just minimal time & equipment.


Over years working with athletes I learned that the key to long-term progress is executing the basics efficiently & consistently. 


That means keeping your body healthy by learning to train with good posture & movement quality. 

This is even more important as we hit 40 & beyond.


My unique training system has been a game-changer for numerous guys over 40 - even those carrying old sports injuries & niggles.

FLEXIBLE NUTRITION PROTOCOL

Getting your nutrition right doesn't have to be complex, overwhelming or restrictive.


My simple 3-phase protocol helps busy men create a diet that that they can stick to for the next 50 years - not 50 days! 


Each week I'll walk you through the processes of creating a practical, nutritious diet based on your personal preferences. 


Honestly - there's no need for extreme diets or to give up any foods or drinks. 


By following my basic rules you will be able to eat healthy, satisfying meals that will help you to lose fat & build muscle whilst still enjoying your food.


In fact most of my clients enjoy their food more after implementing these changes than they did before.

SELF-LEADERSHIP PROTOCOL

SELF-LEADERSHIP PROTOCOL

Self-Leadership is about taking charge of your behaviour, emotions, and identity – especially under pressure.


In The Edge, we build this through the R.A.I.S.E. Mindset Method - a clear system that helps you to understand how your mind works, so you can lead it - not be led by it.


The R.A.I.S.E. Method is is a science-based system with practical, real-life application. 


Step by step, it helps you develop the mindset, discipline, and clarity required for self-leadership - giving you an edge in training, work, and life.


It equips you to take control of your routines and actions — so you can keep progressing, no matter what life throws at you.


WHY THE EDGE WORKS...

Most plans fail because they rely on:

  • Willpower
  • Perfect weeks
  • All-or-nothing rules


The Edge works because:

  • It’s system-based, not motivation-based
  • It adapts to real life
  • It builds regulation before intensity
  • It teaches ownership without guilt


You don’t need to push harder.
You need a system that actually works for you.


If you want to know how it's helped other high-performing men... click below to visit the CLIENT STORIES page.


For full testimonial videos - just ask and I'll send you a link. 

CLIENT STORIES

HOW TO GET STARTED...

The first step is a 10–15 minute Strategy Call.


No pressure. No pitch.


Just a clear conversation to:

  • Understand where you’re stuck
  • See if The Edge is a good fit
  • Decide the best next step


Hit the button below to arrange your free 10 minute chat with James

CONTACT JAMES
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JAMES BROWN COACHING

0039 3454545319

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