CREATE A SIMPLE, FLEXIBLE LIFESTYLE WHERE FITNESS, NUTRITION & SELF-LEADERSHIP WORK IN SYNERGY
Like a golf swing - when every aspect works together the process is smooth, effective and the results can be profound.
THE EDGE helps extremely busy men create an efficient lifestyle where Fitness, Nutrition & Self-Leadership work in synergy so they can achieve outstanding results in a flexible & sustainable way.
YOUR BLUEPRINT FOR LONG-TERM CHANGE...
OVER 40s TRAINING PROTOCOL
Effective. Time-efficient. Specific for men over 40.
Even the busiest men can train effectively, shift the gut and build a strong, resilient & athletic body.
You don't need a gym.
You don't need punishing cardio.
Just minimal time & equipment.
Over years working with athletes I learned that the key to long-term progress is executing the basics efficiently & consistently.
That means keeping your body healthy by learning to train with good posture & movement quality.
This is even more important as we hit 40 & beyond.
My unique training system has been a game-changer for numerous guys over 40 - even those carrying old sports injuries & niggles.
FLEXIBLE NUTRITION PROTOCOL
Getting your nutrition right doesn't have to be complex, overwhelming or restrictive.
My simple 3-phase protocol helps busy men create a diet that that they can stick to for the next 50 years - not 50 days!
Each week I'll walk you through the processes of creating a practical, nutritious diet based on your personal preferences.
Honestly - there's no need for extreme diets or to give up any foods or drinks.
By following my basic rules you will be able to eat healthy, satisfying meals that will help you to lose fat & build muscle whilst still enjoying your food.
In fact most of my clients enjoy their food more after implementing these changes than they did before.
SELF-LEADERSHIP PROTOCOL
SELF-LEADERSHIP PROTOCOL
Self-Leadership is about taking charge of your behaviour, emotions, and identity – especially under pressure.
In The Edge, we build this through the R.A.I.S.E. Mindset Method - a clear system that helps you to understand how your mind works, so you can lead it - not be led by it.
The R.A.I.S.E. Method is is a science-based system with practical, real-life application.
Step by step, it helps you develop the mindset, discipline, and clarity required for self-leadership - giving you an edge in training, work, and life.
It equips you to take control of your routines and actions — so you can keep progressing, no matter what life throws at you.
IT'S ABOUT MORE THAN JUST FITNESS & FAT-LOSS...
THE EDGE is about more than fitness and fat-loss...
☑️ It’s about helping men in their 40’s regain their EDGE - physically & mentally, so they can thrive in all areas of life.
☑️ It's about feeling more energetic so you can have fun with family & friends without feeling drained and irritable.
☑️ It's about feeling proud of yourself & your achievements - knowing that you're a good role model at home and setting the standards at work.
☑️ It’s about creating long-term change - taking the smallest steps that will have the biggest effect. No fads. No crash diets. No hours of punishing cardio. No B.S.
Once you sign up, we work together to build the habits, mindset & lifestyle that you need for long-term success - that will benefit you and the people around you.
We all have a choice.
To submit to our default future.
Or to back ourselves, invest in ourselves and regain THE EDGE.
James Brown